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Saturday, June 13 • 3:15pm - 4:45pm
Grow Your Audience

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A cappella music is experiencing a resurgence, but is your chapter benefitting from it? Are you struggling to find and retain an audience? Creating awareness of your chapter or chorus requires more than an advertisement in the local paper. Changing communication habits require that a chapter utilize a wide variety of marketing methods and tools. We’ll review audience needs and how to align chapter desires with them, as well as partnerships and other relationships that can help you grow your audience. We’ll examine your chapter “persona” (the public face that you present in your marketing) and how that helps or hurts your efforts. We’ll also review marketing techniques and their effectiveness, including social media, email marketing, SEO/SEM, and more traditional forms.
FACULTY: Chris Rimple TARGET AUDIENCE: Chapter/Chorus Leadership

Saturday June 13, 2020 3:15pm - 4:45pm PDT