A cappella music is experiencing a resurgence, but is your chapter benefitting from it? Are you struggling to find and retain members? Most participants are attracted to singing for the fun and camaraderie it provides, not for performance or competition. We’ll review member needs and how to align chapter goals with them, as well as partnerships and other relationships that can help you grow your membership. We’ll examine your chapter “persona” (the public face that you present to potential members) and how that helps or hurts your recruiting efforts. We’ll also review marketing techniques and their effectiveness, including social media, email marketing, SEO/SEM, and more traditional forms. FACULTY: Chris Rimple TARGET AUDIENCE: Chapter/Chorus Leadership
